Put Some Personality in Your Marketing Copy

Your website, blog, email and newsletter copy doesn’t have to be strictly about your business. Readers enjoy knowing a little bit about you, in addition to your product or service. You can share information about hobbies, volunteer activities, travel and experiences. This helps put a personal face on your business and gives customers something they might relate to and communicate back to you. Try to tie the personal into the professional, whenever possible. For example, if you own a catering company and recently sampled a fabulous dish at a loc

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Five Great Excuses for Not Blogging

1. I don’t need to blog. If you aren’t blogging, you’re missing out on a huge group of potential customers who look to the internet for information about any business they patronize. Plus, blogging keeps your website content current, boosting its SEO. 2. I’m not a great writer. Have you read some of the blogs out there? My mother, the English teacher, would red ink them into extinction. You don’t need to be Shakespeare or even Danielle Steele to create interesting content. 3. I can’t think of anything to writ

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